GLA UNIVERSITY
Location: Mathura
Recognised by: UGC/AICTE
NAAC: A+

MBA - Marketing

This 2 Years Online MBA Program of GLA University, nurtures leaders to make them capable of making a difference in the corporate and service sectors. By integrating technology with conventional teaching methods, enables the students to acquire well-developed understanding of management practices, knowledge, and skills necessary to grapple with the complexities of the modern business propositions.
This program provides specialized knowledge, multiple skills such as critical analysis, presentation, public speaking, interpersonal communication, leadership, and attitude along with multi-tasking ability to professionals who aspire to become organizational managers in today's global business environment.
Duration
24 months
Program Mode
Online
FULL COURSE FEE
INR 60,000
YEARLY FEE
INR 30,000

Curriculum

Semster-1
Business Environment 4
Management process and Organizational Behavior
Managerial Economics
Business Statistics
Business Laws
Marketing Management
Managerial Aptitude - I
Business Accounting

Semester-2
Entrepreneurship Management
Financial Management
Research Methodology
Operations Research
Operations Management
International Business Management
Human Resource Management
Managerial Aptitude - II

Semester-3
Strategic Management
Supply Chain Management
Consumer Behavior
Marketing of Services
Digital Marketing
Product and Brand Management
Managerial Aptitude - III

Semester-4
Corporate Governance & Business Ethics
Project Management
Marketing Research
Sales & Distribution Management
Customer Relationship Management
International Marketing
Advertising Management
Managerial Aptitude-IV

Eligibility

Should have passed Graduation or equivalent exam from any recognized University with 50% marks

FULL COURSE FEE

INR 60,000

FEE PER SEMESTER

INR 16,500

Note: Registration & Examination fees are applicable as per policy and guidelines of respective universities.