MBA - Marketing
The program is designed to provide in-depth knowledge of the chosen elective and its applications in improving business processes and decision making. The program's curriculum is intended to increase a learner's business knowledge and leadership skills thus providing a way to accelerate one's career for corporate roles in management.
Duration
24 months
Program Mode
Online
FULL COURSE FEE
INR 1,50,000
YEARLY FEE
INR 75,000
Curriculum
Semester 1
Principles of Economics and Markets
Managerial Effectiveness and Ethics
Accounting and Finance
Organizational Behavior and Human Resources Management
Quantitative Techniques and Analytics
Semester 2
Entrepreneurship
Marketing Management and Research
Investment Analysis and Portfolio Management
Banking, Financial Services and Insurance
Supply Chain Management
Semester 3
Business Environment and Strategy
Operations Management
Integrated Marketing Communications
Financial Services Marketing
Financial Analytics
Open Elective Course
Semester 4
B2B Marketing
Retail Marketing and Brand Management
Fintech: Foundations and Applications
Wealth Management and Behavioral Finance
Cross-Functional Elective Course
Master Thesis / Project *
Eligibility
Pass in an Undergraduate (Bachelor) Program of a minimum duration of Three (3) years in any stream from a UGC recognized University, with a minimum aggregate of 50% or an equivalent letter/number grade . A relaxation of 5% shall be given to SC/ST candidates. Candidates who are in the final semester of the Bachelor Program are also eligible to apply.