AMITY UNIVERSITY
Location: Noida
Recognised by: UGC/AICTE
NAAC: A+

BA - Journalism & Mass Communication

Bachelor of arts is a three year program offering in-depth study of theoretical concepts and functional areas in Arts. The academic program designed to help the learner develop basic knowledge and skills including critical and innovative thinking, the importance of communication, humanities, language and an understanding of society at large. The program will impart academic orientation towards research, innovative thinking and writing, while you undertake specialist subjects tailored to your specific career path.
Duration
36 months
Program Mode
Online
FULL COURSE FEE
INR 1,60,000
YEARLY FEE
INR 53,350

Curriculum

Semester 1
Mass Communication Models and Theory
Print Journalism
Graphics and Visual Communication
Business Communication

Semester 2
Introduction to Radio and Audio Technique
Photography theory and Practice
Media Ethics and Laws
Environmental Studies

Semester 3
Advertising Concepts
Introduction to Television Production
Introduction to Media Research
Global Media Scenario
Individual Excellence and Social Dynamic

Semester 4
Online Journalism and Digital Media
PR Concepts
Communication for Sustainable Development
Principles of Marketing-1
Writing for Specialism

Semester 5
Event Management Concepts
Film Making Techniques
Client Servicing and Creatives
Brand Management
Professional Ethics

Semester 6
Major Project
Camera Operations
Digital Marketing and Content Development
Ad. Production and Campaign Planning
PR and Campaign Planning

Eligibility

• 10th Class Certificate (Completing 10 years of formal schooling)
• 12th Class Certificate (Completing 12 years of formal schooling)

FULL COURSE FEE

INR 1,60,000

FEE PER SEMESTER

INR 26,700

Note: Registration & Examination fees are applicable as per policy and guidelines of respective universities.