BBA - Marketing
This power-packed program will give you a comprehensive understanding of emerging business trends and technologies. The project work component provides an opportunity to use your learnings to solve or investigate a business problem. Along with functional and domain expertise, the program will also equip you with competencies and skills required to advance your career into leadership and strategic roles.
Duration
36 months
Program Mode
Online
FULL COURSE FEE
INR 1,65,000
YEARLY FEE
INR 55,000
Curriculum
Semester 1
English
Business Management
Accounting for Business
Modern Business Environment
Business Regulatory Framework
Quantitative Techniques for Management
Semester 2
Marketing Management
Organization Behavior and HRM
Cost and Management Accounting
Corporate Finance
Introduction to Business Analytics
Communicative English
Semester 3
Managerial Economics
Consumer Behavior
Sales Management
Technology for Business
Environmental Science
Semester 4
Macroeconomics
Financial Markets and Instruments
Services Marketing
Advertising and Sales Promotion
Entrepreneurship
Semester 5
Brand Management
Retail Marketing
Digital Marketing and E-Commerce
Research Methodology
Personal and Managerial Effectiveness
Semester 6
Operations Management
Strategic Management
International Marketing
Information Systems for Business
Ethics and Values
Research Project*
Eligibility
Pass in the (10+2) examination from State Board / CBSE / NIOS / IGCSE / IB / ICSE recognized by the State or Central Government. Candidates who are due to appear in the (10+2) examination are also eligible to apply.