BBA
The BBA program offers students a choice of Marketing, Finance, Business Analytics Electives to further their knowledge and pursue corporate careers in the stream of their choice.
Duration
36 months
Program Mode
Online
FULL COURSE FEE
INR 1,31,000
YEARLY FEE
INR 47,000
Curriculum
Semester I
Essentials of Management
Business Communication
Essentials of Financial Accounting
Micro Economics
Essentials of IT
Organizational Behavior
Semester-2
Business Statistics for Decision Making
Macro Economics
Principles of Marketing
Cost and Management Accounting
Operations Research
Environment and Disaster Management
Semester-3
Business and Allied Laws
Digital Marketing
Financial Management
Human Resource Management
International Business & Export Import Management
Consumer Behavior
Semester-4
Performance Management System
Research Methodology
Introduction to Analytics
Sales Management
Production & Total Quality Management
Fundamentals of Taxation
Semester-5
Customer Relationship Management
Financial Statement Analysis
Entrepreneurship Management
Project
Electives (Marketing)
Strategic Brand Management
Rural Marketing
Electives (Finance)
Financial Institutions & Markets
Corporate Finance
Semester-6
Strategic Management
Project Management
Operations and Supply Chain Management
Business Ethics and Corporate Governance
Electives (Marketing)
International Marketing
Integrated Marketing Communication
Electives (Finance)
Investment Analysis and Portfolio Management
Financial Modelling
Eligibility
• HSC (10+2) in any discipline from a recognised Board with minimum 50%
OR
• HSC (10+2) in any discipline from a recognised Board with 45% and minimum 2 years work experience
OR
• SSC (10) + 3 years Diploma recognised by AICTE with 55%