VIGNAN UNIVERSITY
Location: Guntur
Recognised by: UGC/AICTE
NAAC: A+

MBA - Digital Marketing

A Master of Business Administration is a two-year program designed for those who wish to accelerate their professional career in business management and leadership. The MBA program from Vignan offers foundation courses in management, elective courses, and a comprehensive project. The elective courses have been designed keeping in mind the industry's requirements.
The program is designed to provide in-depth knowledge of the chosen elective and its applications in improving business performance, creating efficient processes and make informed decisions thus providing a way to accelerate one's career for corporate roles in management.
Duration
24 months
Program Mode
Online
FULL COURSE FEE
INR 1,10,000
YEARLY FEE
INR 55,000

Curriculum

Semester 1 - This semester is all about learning foundational management skills from organizational behavior and statistics for management to managerial economics and HR management.
Management Process and Organizational Behavior
Business Communication
Statistics for Management
Financial and Management Accounting
Managerial Economics
Human Resource Management

Semester 2 - In your second semester, we equip you with analytical and decision making skills. You’ll be immersed in new learning about production and financial management. You’ll also be given an overview on managing MIS, CRM, and other international systems. We give you an overview of operations research, duality analysis, game theory, and simulation.
Production and Operations Management
Financial Management
Marketing Management
Management Information System
Operations Research
Project Management

Semester 3 - Take a deep dive into research methodologies, the legal aspects of business and IP, and choose from eight strategic electives to specialize in an area of your interest.
Research Methodology
Legal Aspects of Business
Elective (Marketing)
Sales Distribution and Supply Chain Management
Consumer Behaviour
Retail Marketing
Marketing Research

Semester 4 - In your last semester, we help you understand strategic management & business policy, international business management, and inculcate entrepreneurial skills. You’ll get hands-on experience with project work in your chosen area of elective. You’ll also have made steady networks through internships, peers, and engaging with our faculty & thought leaders. You’re ready to work towards your career goals.
Strategic Management and Business Policy
International Business Management
Business Leadership
Elective - Marketing
Services Marketing and Customer Relationship Management
Advertising Management and Sales Promotion
E-Marketing
International Marketing

Eligibility

All the graduates (Regular/Distance/Vocational) with a minimum of 50% of marks or 5.2 CGPA in any discipline or equivalent are eligible to apply. In the case of SC/ST graduates with a minimum of 45% of marks or 4.7 CGPA in any discipline or equivalent are eligible to apply.

FULL COURSE FEE

INR 1,10,000

FEE PER SEMESTER

INR 27,500

Note: Registration & Examination fees are applicable as per policy and guidelines of respective universities.