MBA - Marketing
With wide number of specialisations, program delivers the advanced learning mechanism at your doorstep using various digital platforms. Faculty & Mentors are both industry & academic experts who bring a new and broader perspective to help students understand the semantics of Business & Management.
Curriculum
Semester-1
Management Theory and Practice
Organisational Behaviour
Business Economics
Marketing Management
Financial Accounting & Analysis
Information Systems for Managers
Semester-2
Business Communication
Essentials of HRM
Business Law
Strategic Management
Operations Management
Decision Science
Semester-3
Brand Management
Consumer Behaviour
Marketing Strategy
Customer Relationship Management
Sales Management
International Marketing
Semester-4
Services Marketing
Marketing Research
Digital Marketing
Business: Ethics, Governance, Risk
Research Methodology
Project
Eligibility
Bachelor’s Degree (10+2+3) in any discipline from any recognised University or an equivalent degree recognised by Association of Indian Universities (AIU) with minimum 50% marks at Graduation Level.
