MBA - WX - Marketing
During the 24-month program, you will get a broader view of the business, as well as recognize unstructured problems and implement innovative solutions. Learn the concepts of business based on the pre-program modules from Harvard business publishing education. Ability to think, design and implement strategies that create value and competitive advantage while leveraging the knowledge of various functional domains.
Duration
24 months
Program Mode
Online
FULL COURSE FEE
INR 4,00,000
Curriculum
Term-1
Financial Accounting: Information for decisions
Marketing Management
Business Statistics for Decision Makers
Organisational Behaviour
Term-2
Information System for Managers
Operations Management
Business Communication
Corporate Finance
Term -3 / 4 / 5
Managerial Economics
Strategic Management
Strategic Brand Management
Integrated Marketing Communication
Consumer Behaviour
Crafting & Providing Marketing Services
Customer Relationship Management
Sales Management
Marketing & Web social media analytics
Marketing Research
Marketing in Digital world
Term – 6
CAPSTONE PROJECT
Term – 7 & 8
Industry Experience of 6 months or Industry Project to be submitted
Eligibility
· Possess a Bachelor’s Degree (3+2+10) in any discipline from recognised universities with a minimum of 55 %
· Completed 3 + years of work experience
OR
· Possess a Bachelor’s Degree (3+2+10) in any discipline from recognised Universities with a minimum of 55 %
· Possess Post-Graduation/Professional Degree from recognised Universities with a minimum of 55 %
· Completed 2 + years of work experience.