NMIMS UNIVERSITY
Location: Mumbai
Recognised by: UGC/AICTE
NAAC: A+

MBA - WX - Marketing

The Master of Business Administration for Working Executives brings the rigor of campus MBA program to a power packed connected format. It is a tailor made program for ambitious professionals preparing for the next stage of their career encompassing specialized training with intensive delivery mechanisms.
During the 24-month program, you will get a broader view of the business, as well as recognize unstructured problems and implement innovative solutions. Learn the concepts of business based on the pre-program modules from Harvard business publishing education. Ability to think, design and implement strategies that create value and competitive advantage while leveraging the knowledge of various functional domains.
Duration
24 months
Program Mode
Online
FULL COURSE FEE
INR 4,75,000

Curriculum

Term-1
Financial Accounting: Information for decisions
Marketing Management
Business Statistics for Decision Makers
Organisational Behaviour

Term-2
Information System for Managers
Operations Management
Business Communication
Corporate Finance

Term -3 / 4 / 5
Managerial Economics
Strategic Management
Strategic Brand Management
Integrated Marketing Communication
Consumer Behaviour
Crafting & Providing Marketing Services
Customer Relationship Management
Sales Management
Marketing & Web social media analytics
Marketing Research
Marketing in Digital world

Term – 6
CAPSTONE PROJECT

Term – 7 & 8
Industry Experience of 6 months or Industry Project to be submitted

Eligibility

· Possess a Bachelor’s Degree (3+2+10) in any discipline from recognised universities with a minimum of 55 % · Completed 3 + years of work experience OR
· Possess a Bachelor’s Degree (3+2+10) in any discipline from recognised Universities with a minimum of 55 % · Possess Post-Graduation/Professional Degree from recognised Universities with a minimum of 55 % · Completed 2 + years of work experience.

FULL COURSE FEE

INR 4,75,000

Note: Registration & Examination fees are applicable as per policy and guidelines of respective universities.

Enquiry Form
Enquiry Form