AMITY UNIVERSITY
Location: Noida
Recognised by: UGC/AICTE
NAAC: A+

MBA - Digital Marketing

This Online MBA from Amity empowers you to become a successful working professional. The program is designed to strengthen your entrepreneurial abilities and to give you skills to achieve quick growth and success in the corporate world. The program covers all the important concepts, practices, and trends in the business management related area. This globally accredited Online MBA covers various industry-oriented specialisations to accomplish the professional goals of graduates and working professionals. It allows them to delve deep into the nuances of a particular industry, thus creating industry ready professionals.
Duration
24 months
Program Mode
Online
FULL COURSE FEE
INR 1,75,000
YEARLY FEE
INR 87,500

Curriculum

Semester 1
Accounting for Managers
Marketing Management
Managerial Economics
Statistics for Management
Professional Communication

Semester 2
Financial Management
Human Resource Management
Legal Aspects of Business
Business Research Methods
Conflict Resolution Management

Semester 3
Strategic Management
Minor Project
Professional Ethics
Digital Journey With Brand Management
Social Media Optimization
Performance Marketing
Managing the Value of Customer Relationship (Wharton)

Semester 4
Strategic Management
Minor Project
Professional Ethics
Marketing Analytics- Data Tools and Techniques (Wharton)
Selling Ideas - How to influence others (Wharton)

Eligibility

• 10th Class Certificate (Completing 10 years of formal schooling)
• 12th Class Certificate (Completing 12 years of formal schooling)
• Graduation completing Degree (3 Years or 4 Years Degree Program)

FULL COURSE FEE

INR 1,75,000

FEE PER SEMESTER

INR 45,000

Note: Registration & Examination fees are applicable as per policy and guidelines of respective universities.