MBA - Digital Marketing
This program curriculum provides specialized knowledge, multiple skills such as management skills, analysis, presentation, interpersonal communication, leadership, and attitude along with multi-tasking ability to professionals who aspire to become leaders & managers in today's business environment.
Duration
24 months
Program Mode
Online
FULL COURSE FEE
INR 1,60,000
YEARLY FEE
INR 80,000
Curriculum
Semester-1
FINANCIAL REPORTING, STATEMENTS AND ANALYSIS
MANAGERIAL ECONOMICS
INTERNATIONAL BUSINESS ENVIRONMENT
MARKETING MANAGEMENT
ORGANISATIONAL BEHAVIOUR AND HUMAN RESOURSE DYNAMICS
Semester-2
CORPORATE FINANCE
OPERATIONS MANAGEMENT AND RESEARCH
BUSINESS ANALYTICS
RESEARCH METHODOLOGY
LEGAL ASPECTS OF BUSINESS
COMMUNICATION FOR LEADERS
Semester-3
DISCIPLINE SPECIFIC ELECTIVE I
DISCIPLINE SPECIFIC ELECTIVE II
DISCIPLINE SPECIFIC ELECTIVE III
SEMINAR ON SUMMER TRAINING
GENERIC ELECTIVE I
CORPORATE STRATEGY AND ENTREPRENEURSHIP
Semester-4
DISCIPLINE SPECIFIC ELECTIVE IV
DISCIPLINE SPECIFIC ELECTIVE V
DISCIPLINE SPECIFIC ELECTIVE VI
GENERIC ELECTIVE II
CAPSTONE PROJECT
Discipline Elective Subjects
Digital Marketing
FOUNDATION OF DIGITAL MARKETING
SOCIAL MEDIA MARKETING
SEARCH ENGINE OPTIMIZATION
Generic Electives
ANALYTICAL SKILLS-I
ANALYTICAL SKILLS-II
ACADEMIC ENGLISH
INTRODUCTION TO THE STUDY OF LANGUAGE
POST-INDEPENDENCE English Indian Literature
POST COLONIAL LITERATURES AND CULTURAL STUDIES
POLITICAL INSTITUTIONS IN INDIA
PUBLIC POLICY AND GOVERNANCE IN INDIA
FUNDAMENTALS OF SOCIOLOGY
GLOBALIZATION AND SOCIETY
Eligibility
Bachelor's degree (any discipline) or equivalent or Completed Company Secretary (CS) from Institute of Company Secretaries of India (ICSI) or Completed Chartered Accountancy (CA) from Institute of Chartered Accountants of India (ICAI) or Completed Cost & Management Accountancy (CMA) from Institute of Cost Accountants of India (ICAI)