LOVELY PROFESSIONAL UNIVERSITY
Location: Phagwara
Recognised by: UGC/AICTE
NAAC: A+

MBA - Digital Marketing

The 2 Years Online MBA Program from LPU, nurtures students to be capable of making a difference in the corporate sector. The program equips with necessary managerial skills and analytical tools offering specialization of their choice based on the interest area they are working. By integrating technology with conventional teaching methods, Program enables to acquire well-developed understanding of management practices, knowledge, and skills necessary for tackling the business complexities.
This program curriculum provides specialized knowledge, multiple skills such as management skills, analysis, presentation, interpersonal communication, leadership, and attitude along with multi-tasking ability to professionals who aspire to become leaders & managers in today's business environment.
Duration
24 months
Program Mode
Online
FULL COURSE FEE
INR 1,60,000
YEARLY FEE
INR 80,000

Curriculum

Semester-1
FINANCIAL REPORTING, STATEMENTS AND ANALYSIS
MANAGERIAL ECONOMICS
INTERNATIONAL BUSINESS ENVIRONMENT
MARKETING MANAGEMENT
ORGANISATIONAL BEHAVIOUR AND HUMAN RESOURSE DYNAMICS

Semester-2
CORPORATE FINANCE
OPERATIONS MANAGEMENT AND RESEARCH
BUSINESS ANALYTICS
RESEARCH METHODOLOGY
LEGAL ASPECTS OF BUSINESS
COMMUNICATION FOR LEADERS

Semester-3
DISCIPLINE SPECIFIC ELECTIVE I
DISCIPLINE SPECIFIC ELECTIVE II
DISCIPLINE SPECIFIC ELECTIVE III
SEMINAR ON SUMMER TRAINING
GENERIC ELECTIVE I
CORPORATE STRATEGY AND ENTREPRENEURSHIP

Semester-4
DISCIPLINE SPECIFIC ELECTIVE IV
DISCIPLINE SPECIFIC ELECTIVE V
DISCIPLINE SPECIFIC ELECTIVE VI
GENERIC ELECTIVE II
CAPSTONE PROJECT

Discipline Elective Subjects
Digital Marketing
FOUNDATION OF DIGITAL MARKETING
SOCIAL MEDIA MARKETING
SEARCH ENGINE OPTIMIZATION

Generic Electives
ANALYTICAL SKILLS-I
ANALYTICAL SKILLS-II
ACADEMIC ENGLISH
INTRODUCTION TO THE STUDY OF LANGUAGE
POST-INDEPENDENCE English Indian Literature
POST COLONIAL LITERATURES AND CULTURAL STUDIES
POLITICAL INSTITUTIONS IN INDIA
PUBLIC POLICY AND GOVERNANCE IN INDIA
FUNDAMENTALS OF SOCIOLOGY
GLOBALIZATION AND SOCIETY

Eligibility

Bachelor's degree (any discipline) or equivalent or Completed Company Secretary (CS) from Institute of Company Secretaries of India (ICSI) or Completed Chartered Accountancy (CA) from Institute of Chartered Accountants of India (ICAI) or Completed Cost & Management Accountancy (CMA) from Institute of Cost Accountants of India (ICAI)

FULL COURSE FEE

INR 1,60,000

FEE PER SEMESTER

INR 40,000

Note: Registration & Examination fees are applicable as per policy and guidelines of respective universities.