NMIMS UNIVERSITY
Location: Mumbai
Recognised by: UGC/AICTE
NAAC: A+

BBA - Marketing

The BBA – Marketing program is designed to equip participants with the skills and knowledge necessary to excel as young managers and marketing professionals in entry-level positions. This program offers students comprehensive courses in marketing strategies, consumer behavior, digital marketing, and brand management to prepare them for successful careers in the corporate world. In today’s competitive and ever-evolving business landscape, it is crucial for managers to be adaptable and well-versed in modern marketing techniques to stay ahead of industry trends. The BBA program caters to this requirement. Students will gain practical knowledge through real-world case studies, in-class assignments, and capstone projects to help them grasp core concepts effectively. The program also covers foundational tools like Google Analytics, SEO, and marketing automation software, while incorporating advanced courses in digital marketing strategies and consumer analytics.
Duration
36 months
Program Mode
Online
FULL COURSE FEE
INR 1,31,000
YEARLY FEE
INR 47,000

Curriculum

Semester -1
Essentials of Management
Business Communication
Essentials of Financial Accounting
Micro Economics
Essentials of IT
Organizational Behavior

Semester-2
Business Statistics for Decision Making
Macro Economics
Principles of Marketing
Cost and Management Accounting
Operations Research
Introduction to Analytics

Semester-3
Business and Allied Laws
Digital Marketing
Financial Management
Human Resource Management
Data Visualization with Tableau
Consumer Behavior

Semester-4
Research Methodology
Sales Management
Production & Total Quality Management
Introduction to Python
Multivariate Techniques
Machine Learning -I

Semester-5
Data Management
Analytics in Business domains
Machine Learning -I
Customer Relationship Management
Introduction to Big Data Technologies
Entrepreneurship Management

Semester-6
Strategic Management
Project Management
Operations and Supply Chain Management
Business Ethics and Corporate Governance
Time Series Forecasting
Project

Eligibility

• HSC (10+2) in any discipline from a recognised Board with minimum 50% OR
• HSC (10+2) in any discipline from a recognised Board with 45% and minimum 2 years work experience OR
• SSC (10) + 3 years Diploma recognised by AICTE with 55%

FULL COURSE FEE

INR 1,31,000

FEE PER SEMESTER

INR 25,000

Note: Registration & Examination fees are applicable as per policy and guidelines of respective universities.