Recognised by: UGC/AICTE
NAAC: A+
BBA - Marketing
Duration
36 months
Program Mode
Online
FULL COURSE FEE
INR 1,31,000
YEARLY FEE
INR 47,000
Curriculum
Semester -1
Essentials of Management 
Business Communication 
Essentials of Financial Accounting 
Micro Economics 
Essentials of IT 
Organizational Behavior 
Semester-2
Business Statistics for Decision Making 
Macro Economics 
Principles of Marketing 
Cost and Management Accounting 
Operations Research 
Introduction to Analytics 
Semester-3
Business and Allied Laws 
Digital Marketing 
Financial Management 
Human Resource Management 
Data Visualization with Tableau 
Consumer Behavior 
Semester-4
Research Methodology 
Sales Management 
Production & Total Quality Management 
Introduction to Python 
Multivariate Techniques 
Machine Learning -I 
Semester-5
Data Management 
Analytics in Business domains 
Machine Learning -I 
Customer Relationship Management 
Introduction to Big Data Technologies 
Entrepreneurship Management 
Semester-6
Strategic Management 
Project Management 
Operations and Supply Chain Management 
Business Ethics and Corporate Governance 
Time Series Forecasting 
Project 
 
Eligibility
• HSC (10+2) in any discipline from a recognised Board with minimum 50%
OR
• HSC (10+2) in any discipline from a recognised Board with 45% and minimum 2 years work experience
OR
• SSC (10) + 3 years Diploma recognised by AICTE with 55%