Recognised by: UGC/AICTE
NAAC: A+
BBA - Marketing
Duration
36 months
Program Mode
Online
FULL COURSE FEE
INR 1,31,000
YEARLY FEE
INR 47,000
Curriculum
Semester -1
Essentials of Management
Business Communication
Essentials of Financial Accounting
Micro Economics
Essentials of IT
Organizational Behavior
Semester-2
Business Statistics for Decision Making
Macro Economics
Principles of Marketing
Cost and Management Accounting
Operations Research
Introduction to Analytics
Semester-3
Business and Allied Laws
Digital Marketing
Financial Management
Human Resource Management
Data Visualization with Tableau
Consumer Behavior
Semester-4
Research Methodology
Sales Management
Production & Total Quality Management
Introduction to Python
Multivariate Techniques
Machine Learning -I
Semester-5
Data Management
Analytics in Business domains
Machine Learning -I
Customer Relationship Management
Introduction to Big Data Technologies
Entrepreneurship Management
Semester-6
Strategic Management
Project Management
Operations and Supply Chain Management
Business Ethics and Corporate Governance
Time Series Forecasting
Project
Eligibility
• HSC (10+2) in any discipline from a recognised Board with minimum 50%
OR
• HSC (10+2) in any discipline from a recognised Board with 45% and minimum 2 years work experience
OR
• SSC (10) + 3 years Diploma recognised by AICTE with 55%