PGDBA - Customer Relationship Management
The 2 years Post graduate diploma in business administration is first one of its kind based on “ Learn while you earn” philosophy. This program combines advantages of distance learning with features such as frequent live classroom. This program is designed to master the fundamentals of management principles, latest theories and best practices in business. Students are prepared to face a challenging market by getting knowledge of general management learnings, current market trends to compete in today’s business world. The Post Graduate Diploma in Business Administration functions as a facilitator in enabling participants from the industry to understand and appreciate the latest industry offerings.
Duration
24 months
Program Mode
Online
FULL COURSE FEE
INR 58,000
Previous
Next
Curriculum
Semester-1
Principles and Practices of Management
Organizational Behaviour
Management Accounting
Managerial Economics
Business Law
Semester-2
Production / Operations Management
Financial Management
Human Resources Management
Marketing Management
Management Information systems
Semester-3
Customer Relationship Management
Consumer Behaviour
B2B Markets and CRM
Business Communication
Strategic Management
Consumer Protection Act-2019
Semester-4
Advanced CRM
Technology in CRM
Research Methodology and statistical Quantitative Methods
CRM In Service Industry
Marketing Research
Eligibility
• Graduation Degree in any descipline from a recognized university (3 Years or 4 Years Degree Program)