DY PATIL VIDYAPEETH
Location: Pune
Recognised by: UGC/AICTE
NAAC: A++

BBA - Marketing

BBA program of 3 years prepares students to become successful professionals in any type of organization. The curriculum has been designed by business professionals and prominent academicians, students are equipped with relevant industry practices. By applying skills and insights gained students make significant contributions in every sphere of management and business.
Program encourage the ability to make effective decisions about real-world business issues in the challenging corporate world. Helps to develop analytical and problem-solving competencies in various facets of management. Helps to manifest intra-perineurial and entrepreneurial skills.
Duration
24 months
Program Mode
Online
FULL COURSE FEE
INR 1,02,200
YEARLY FEE
INR 35,000

Curriculum

Semester-1
Fundamentals of Management
Basics of Marketing 
Basics of Accounting 
Introduction to Economics
Environmental awareness and Disaster Management
Business English

Semster-2
Organizational Behaviour 
Indian Economy 
Marketing Management
Business Environment
Indian Banking System 
Soft Skills - I

Semster-3
Human Resource Management
Banking Operations 
Introduction to Psychology
Research Methodology 
Business Law 
Soft Skills - II

Semster-4
Management Information System 
Entrepreneurship Development 
Introduction to International Business
Quantitative Techniques
Basics of Financial Management
Introduction to Digital Marketing

Semester-5
Introduction to Production
Management
Business Ethics and Corporate Governance
Marketing of Financial Services
Introduction to SMEs
Consumer Behaviour 
Sales Management

Semester-6
Project Management
Event Management
Fundamentals of E- Commerce
Advertising and Sales Promotion
Retail Management
Project Work

Eligibility

10+2 in any stream or equivalent from any recognized board

FULL COURSE FEE

INR 1,40,200

FEE PER SEMESTER

INR 20000 (1-4 Sem) & 11100 (5 &6 Sem)

Note: Registration & Examination fees are applicable as per policy and guidelines of respective universities.

Enquiry Form
Enquiry Form