Recognised by: UGC/AICTE
NAAC: A++
BBA - Marketing
Program encourage the ability to make effective decisions about real-world business issues in the challenging corporate world. Helps to develop analytical and problem-solving competencies in various facets of management. Helps to manifest intra-perineurial and entrepreneurial skills.
Duration
24 months
Program Mode
Online
FULL COURSE FEE
INR 1,02,200
YEARLY FEE
INR 35,000
Curriculum
Semester-1
Fundamentals of Management
Basics of Marketing
Basics of Accounting
Introduction to Economics
Environmental awareness and Disaster Management
Business English
Semster-2
Organizational Behaviour
Indian Economy
Marketing Management
Business Environment
Indian Banking System
Soft Skills - I
Semster-3
Human Resource Management
Banking Operations
Introduction to Psychology
Research Methodology
Business Law
Soft Skills - II
Semster-4
Management Information System
Entrepreneurship Development
Introduction to International Business
Quantitative Techniques
Basics of Financial Management
Introduction to Digital Marketing
Semester-5
Introduction to Production
Management
Business Ethics and Corporate Governance
Marketing of Financial Services
Introduction to SMEs
Consumer Behaviour
Sales Management
Semester-6
Project Management
Event Management
Fundamentals of E- Commerce
Advertising and Sales Promotion
Retail Management
Project Work
Eligibility
10+2 in any stream or equivalent from any recognized board